We also keep it natural by following the rhythm of the seasons and nature.
This means our products are always connected to the land and what it offers us month by month.
At Valfrutta, we study the characteristics of the land and past crop cycles to identify the fruit and vegetable varieties which can be grown in that field, that climate and that region.
This is the only way to be sure that we respect the environment and the land on which we work and also to ensure that our products are excellent.
In all our processes, we focus constantly on selecting the best seed varieties, on pruning, fertilising and irrigation and choosing the best systems for protecting against atmospheric agents.
For the fresh produce range, we further lighten the impact on the environment by distributing the products in bioplastic (PLA) , which is 100% biodegradable and compostable, i.e. disposable in organic waste.
Care in performing these processes is essential for Valfrutta, because we focus on the consumer: perfect fruit and vegetables with a full flavour, since they are in season, and healthy for anyone who eats them, right for the body and its nutritional requirements.